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Personalization

Personalization, sometimes referred to as customization, is accomplished by making a website more responsive and unique to the needs of each individual user. Have you ever wondered how some of the most popular eCommerce sites come up with suggestions of what you might be interested in_ Or how they seem to provide banner ads that match your interests_ One-to-One or personalization software can improve customer loyalty and the online shopping experience for both business-to-business and business-to-consumer organizations.

This page is offered courtesy of the ECRC, Bremerton, WA. The ECRC website is a clearinghouse and jumpstation for electronic commerce information and resources.

 

 
Personalization
Personalization Slide Show The INTERNET.ORG  site's The Personalization Revolution slide show presentation by Imperative.com.
Mega Article:
Personalizing your Website
Extensive article on Personalization covering these topics: What is personalization_ | Degrees of personalization. | Seven rules of personalization. | Assessing your personalization effort. | Measuring personalization. | Personalization software. | Top personalized sites. | Personalization and privacy. | P3P protects privacy. (6/2/98)
Passport With Passport there’s only one name and password to remember, and after you sign in to one participating site, you can sign in to others with just one click.
e2Communications e2Mail - A comprehensive and integrated product to provide Amazon.com-like follow-up and customer service.
Netperceptions Amazon.com, CDNOW, N2K, and Sierra On-line, all use Netperceptions' recommendation engine to personalize their customer's surfing and shopping experience. Websites can tailor information and recommendations to each customer's individual taste.
BroadVision One-to-One BroadVision One-To-One™ is an industrial-strength software application system for rapid development and real-time operation of large-scale, personalized Internet, Intranet, and Extranet business applications.
SelectCast & SelectResponse eHNC develops predictive software that increases profits and improves customer satisfaction by enhancing and automating eCommerce and e-business interactions.
intelliWeb MicroMass' "intelliWeb" Web site personalization software enables companies to dynamically create single web pages or entire web sites based on information provided by each visitor - allowing them to establish and build one-to-one relationships with each Web site visitor.
LikeMinds
LikeMinds Personalization Server inspires customer loyalty with highly accurate product recommendations, personally relevant content and targeted promotions.
Clarify Clarify offers a set of integrated applications that allow you to proactively manage customer interactions, and capitalize on the opportunities they present.
Vignette Vignette's products and services are designed to allow businesses to use the Web as a new channel for customer acquisition and retention.
PersonaLogic PersonaLogic offers companies complete, customized, branded, Web-based  "personalized decision guides" for their consumers, completely served into their own Web sites. Customers include: Netscape, AOL, Excite, Lycos, American Express, ZDNet, etc.
Marketing One-to-One Newsletter and book that focuses on personalized marketing by Peppers & Rogers.
News Links from Allen.com Recent stories on web personalization.
ECRC Cookies page The Cookies page on this ECRC Website. What are cookies_ How are they used_ Are they harmful_
ECRC Privacy page ECRC's Privacy page with many privacy resources.

 


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